Our Story - IDA Fashion Studio


Our Story

IDA&S is more than just a fashion brand; it’s a tale of resilience, hope, and the transformative power of kindness. At the heart of our story is our founder, Ida Siu, whose journey from humble beginnings to becoming a beacon of strength and inspiration defines every piece we create.

Given up for adoption at seven years old, Ida was adopted by a pastor and his wife and grew up in Hong Kong with six siblings in a spare room provided by a local church. Growing up in a modest upbringing, she learned early on the values of faith, sharing, and community.

Her path took a dramatic turn when she moved to New York City and married her husband, Shun Yen Siu, and together they had three children. Life in the bustling city was marked by both hardships and blessings. Ida experienced profound challenges, from an industrial accident that crushed two of her fingers to being robbed at knifepoint while pregnant. The lowest point came when she and her husband had only $5 to their name, which they used to buy a single Happy Meal for their family to share.

Yet, amid these trials, Ida’s story is one of remarkable triumphs. She reconnected with her birth parents, fostering a loving relationship that would last the rest of their lives. She carved out a space for herself in the business world, co-founding and managing what would become one of New York City’s largest garment factories, and later, a co-founder of Lafayette 148 – a name synonymous with luxury women’s fashion.

Driven by a desire to give back, Ida sponsored a school that that provides education for over 200 underprivileged children annually and established a training workshop for design graduates. Her roles as a teacher and mentor have touched countless lives, embodying the very essence of IDA&S.

IDA&S, therefore, is more than just fashion. It’s a homage to Ida Siu’s life—a representation of her indomitable spirit, resilience, and the belief that from hardship can emerge beauty and elegance. Our brand is dedicated to creating a redemptive fashion experience, embodying the same qualities that define Ida’s incredible journey.

Through our clothing, we aim to empower women to feel confident, stylish, and at ease, knowing they are wearing pieces crafted with care, quality, and a commitment to sustainability. We invite you to wear not just our garments, but our values, woven into the fabric of every piece we create.

Welcome to a world where fashion is redemptive, and every purchase helps weave a larger story of transformation and hope.